Style is undoubtedly a need in commercial writing and designing. Popular celebrity gossip writer Per??z Hilton has his own brand of writing; Matt Cuts knows where you should cut his lines to hold Google trackers wanting, expecting, and waiting; Saul Bass, Joshua Davis, and Paul Rand never are not able to leave a personal mark on their own works.
What is grand about these artists is they managed to retain and impose their own personal style on their commercial works without blemishing their established names. Well, some claim that they achieved it because they are popular, yet some say they attained it simply because they focused on a certain style, retained what exactly is innate and natural in their mind while bending and going with the flow of commercialism.
The artist-designer dilemma
The issue comes in when an 'artist' designs for a commercial work. While completely if you know a commercial work is intended to please the general public or the client, a typical artist will design as outlined by his will. Like any typical artist-design scenario, the artist will deliver an uplifting finished product, but the corporate world will reject it, stating that artistry is only a part and also a pushing element to a commercial product and service. The corporate world will gradually teach the artist the real needs of the industry-SEO techniques, keywords, meta tags, avoiding Flash animations and cluttered codes, proper keyword placing; items that are way outside the artists' leanings and knowledge, and little by little, the artist learns it, adopts it, and becomes part of it.
Literally speaking, artistry can never be enough in the commercial world where clients exist to cover artists, where artists are mere subservient with their needs and wants. In order to do this, a performer should learn the needs of his client, audience, and market so he is able to bend and adjust to the requirements of the corporate world.
Becoming a commercial artist
Every designer is surely an artist. It is impossible never to dabble with arts when you are designing and the opposite way round, and to design without considering 'artistry' is impossible as well. These two things-arts and design- will always be contrasting factors in the corporate and commercial world, yet must be one compounded entity inside the real sense. Whether you are writing for the blog content or article, or designing an internet site, these two should always come in one harmonious balance.
Balancing arts and design
One harmonious balance. This one and only thing an artist should keep in mind when he or she is to invade the corporate world. Balancing arts and design may sound impossible, but it is realistically achievable. A performer does not have to throw all his artsy leanings to thrill his company or client; he just needs to incorporate it according to his client's needs, in accordance with the requirement of the project. For instance, the artist can always include his literary influence (e.g. Kafka and Kundera) written his SEO articles by deriving its styles or structures to produce an enticing post; or in designing, they can get ideas from famous impressionists to produce a good color contrast in difficult web design projects. The artist needs to balance his artistry together with his clients' needs and to what the project requires.
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